Business Intelligence Solutions for Organisational Goals

Business Intelligence Solutions for Organisational Goals Information System is becoming an important framework that can assist organizations to manage, develop and communicate their intangible assets such as information and knowledge. Therefore it can be considered as a necessary framework in the current knowledge-based economy arena. In this paper, I will also explain the role of Business Intelligence in providing organizations with a way to plan and obtain their strategic managements objectives. Than others. Theres almost always a prominent firm. In the automotive industry, Toyota is considered an exceptional performer. In pure online retailing, Amazon.com is the leader. In off-line retailing Wal-Mart, the largest retailer on earth, is the also leader. In online music, Apples iTunes is considered the superior with more than 75 percent of the downloaded music markets, and in the related industry of digital music players, the iPod is the best. In Web searching, Google is considered the leader. Firms that do better than others are said to have a competitive advantage over the others: They either have access to specific resources that others do not, or they are able to use generally available resources more efficiently-usually because of superior knowledge and information assets. In any event, they do better in terms of revenue growth, profitability growth, or productivity growth (efficiency), all of which eventually in the long run translate into higher stock market valuations than their competitors. But Why do some firms do better than the others and how do they obtain competitive advantage? How can we analyze a business and recognize its strategic advantages? How can we build a strategic advantage for our own business? How do information systems cause to strategic advantages? One answer to questions above is Michael Porters competitive forces model. Arguably, the most famously used model for understanding competitive advantage is Michael Porters competitive forces model (See Figure 1).This model provides a common view of the firm, its competitors, and the firms environments. Porters model is all about the firms common business environment. In this model, five competitive forces form the fate of the firm. Figure 1- Porters competitive forces model Customers A profitable company depends in large criterion on its ability to attract and hold customers (while denying them to competitors), and charge more expensive prices. The power of customers becomes larger if they can easily switch to a competitors products and services, or if they can force a business and its competitors to compete on price alone in a clear marketplace where there is slightly product differentiation, and all prices are known immediately (such as on the Internet). For example, in the used college textbook market on the Internet, students (customers) can find various suppliers of just about any current college textbook. In this case, online customers have high power over used-book firms. Suppliers The market power of suppliers can have a important impact on firm profits, particularly, when the firm cannot increase prices as fast as can suppliers. The more different suppliers a firm has, the greater control it can practice over suppliers in terms of price, quality, and delivery timetables. For example, manufacturers of laptop PCs almost always have various competing suppliers of key components, such as keyboards, hard drives, and monitors. Competitors All firms share market space with other competitors who are continuously making new, more efficient ways to produce by introducing new products and services, and attempting to attract customers by developing their brands and compelling switching costs on their customers. New Market Entrants In a free economy with moveable labor and financial resources, new companies are always entering the marketplace. In some industries, there are very low barriers to entry, whereas in other industries, entry is very troublesome. For instance, it is easy to start a pizza business or just about any small retailing business, but it is much more costly and difficult to enter the computer chip business, which has very high capital costs and requires a considerable amount of expertise and knowledge that is hard to achieve. New companies have several possible advantages: They are not locked into former plants and equipment, they often employ younger workers who are less expensive and maybe more innovative, they are not burdened by old, worn-out brand names, and they are more hungry (highly motivated) than traditional occupants of an industry. These benefits are also their weakness: They depend on external financing for new plants and equipment, which can be costly; they have a less experienced manpower; and they have little brand identification. Substitute Products and Services In just about every industry, there are substitutes that the customers might use if our prices become excessively high. New technologies make new substitutes all the time. Even oil has substitutes: Ethanol can substitute for gasoline in automobiles; plant oil for diesel fuel in trucks; and wind, solar, coal, and hydro power for industrial electricity production. Likewise, Internet telephone service can substitute for customary telephone service, and fiber-optic telephone lines to the house can substitute for cable TV lines. And, of course, an Internet music service that permits us to download music tracks to an iPod is a substitute for CDbased Music shops. The more substitute products and services in industry, the less we can control pricing and the lower our net profits. Information System Strategies for Facing up to Competitive Forces How can firms use information systems to neutralize some of the forces outlined in Porters competitive forces model? Four general strategies are outlined in Table-1 Strategy Descriptions Example Low-cost Leadership Use information systems to produce products and services at a lower price than competitors while enhancing quality and level of service. Wall-Mart, Dell Computer Product Differentiation Use information systems to differentiate products, and enable new services and products. Google, eBay, Apple, Lands End Focus on market niche Use information systems to enable a focused strategy on a single market niche; specialize. Hilton Hotels Harrahs Customer and supplier intimacy Use information systems to develop strong ties and loyalty with customers and suppliers. Chrysler Corporation, Amazon.com Table 1-Four basic competitive strategies Low-Cost Leadership Use information systems to obtain the lowest operational costs and the lowest prices. Firms such as Wal-Mart have utilized IT to make an efficient customer response system that directly links customer behavior back to production, distribution and supply chains. Product Differentiation Use information systems to allow new products and services, or greatly change the customer convenience in using our existent products and services. Through mass customization, organizations are capable of to offer individually tailored products or services by using mass production resources. Focus on Market Niche Use information systems to enable a particular market focus, and serve this narrow target market better than competitors. Information systems support this strategy by producing and analyzing data for extremely well tuned sales and marketing techniques. Information systems enable companies to analyze buyer buying patterns, tastes, and preferences closely so that they efficiently establish advertising and marketing campaigns to smaller and smaller target markets. Strengthen Customer and Supplier Intimacy Use information systems to make tight linkages with suppliers and develop intimacy with customers. Amazon and Chrysler Corporation are both excellent instances that are quoted in the text of how these firms used information systems to fortify their customer and supplier relationships. Strong linkages to customers and suppliers raise switching costs (expense a customer or company incurs in lost time and expenditure of resources when changing from one supplier to a competing supplier). The Business Value Chain Model Although the Porter model is very useful for identifying competitive forces and suggesting general strategies, it is not very specific about what accurately to do, and it does not provide a methodology to follow for obtaining competitive advantages. If our aim is to achieve operational excellence, where do we start? Heres where the business value chain model is really helpful. The value chain model highlights specific activities in the business where competitive strategies can best be applied (Porter, 1985) and where information systems are most likely to have a strategic effect. This model recognizes specific, critical-leverage points where a firm can use information technology most effectively to improve its competitive position. The value chain model shows the firm as a series or chain of basic activities that add a margin of value to a firms goods or services. These activities can be classified as either primary activities or support activities (see Figure 2). Figure 2-Business Value Chain Model Now, How can we use information systems to enhance operational efficiency, and improve supplier and customer intimacy? This will encourage us to critically examine how we perform value-adding activities at each phase and how the business processes might be enhanced. We can also begin to ask how information systems can be used to improve the relationship suppliers with customers who locate outside the firm value chain but belong to the firms extended value chain where they are absolutely crucial to our success. Here, supply chain management (SCM) systems that arrange the flow of resources into our firm in proper order, and customer relationship management (CRM) systems that coordinate our sales and support employees with customers are two of the most common system applications that derive from a business value chain analysis. Using the business value chain model will also bring about us to consider benchmarking our business operation versus our competitors or others in related industries, and recognizing industry best practices. Benchmarking involves comparing the effectiveness of business processes against severe standards and then measuring performan ce versus those standards. Industry best practices are usually recognized by consulting companies, government agencies, industry associations and research organizations as the most successful solutions for consistently and effectively achieving a business goal. Once we have analyzed the several stages in the value chain at our business, we can come up with proper applications of information systems. Then, once we have a list of proper applications, we can decide which to build first. By making enhancements in our own business value chain that our competitors might miss, we can obtain competitive advantage by attaining lowering costs, operational excellence, enhancing profit margins, and forging a closer relationship with suppliers and customers. If our competitors are making similar enhancements, then we will not be at a competitive disadvantage-the worst of all cases Synergies and Core Competencies A large firm is typically a collection of businesses. Often, the firm is managed financially as a collection of strategic business units, and the returns to the corporation are directly tied to the performance of all the strategic business units. Information systems can enhance the overall performance of these business units by promoting core competencies and synergies. Synergies The aim of synergies is that when the output of some units can be used as inputs to other units, or two organizations pool markets and expertise, these relationships reduce costs and make profits. Recent bank and financial firm mergers, such as the mergers of JPMorgan Chase and Bank One Corporation, FleetBoston Financial Corporation and Bank of America, and Deutsche Bank and Bankers Trust, occurred exactly for this intention, One use of information technology in these synergy situations is to fasten together the operations of dissimilar business units so that they can work as a whole. For instance, merging with Bank One provided JPMorgan Chase with a enormous network of retail branches in the Southwest and Midwest. Information systems assist the merged banks lower retailing costs and increase cross marketing of financial goods. Enhancing Core Competencies Another way to use information systems for competitive advantages is to think about ways that systems can improve core competencies. The argument is that the performance of all business units will rise insofar as these business units improve, or make, a central core of competencies. Core competencies may include being the, the best packaged delivery service, worlds best miniature parts designer or the best thin-film manufacturer. In general, a core competency leans on knowledge that is gained over many years of experience and a first-class research organization or simply key people who pursue the literature and stay side by side of new external knowledge. Any information system that supports the sharing of knowledge across business units enhances competency. Such systems might encourage or improve existing competencies and help employees become conscious, of new external knowledge; such systems might also facilitate a business leverage existing competencies to related markets. The Impact of Business Intelligence on Competitive Advantage Business Intelligence is becoming crucial for many organizations, particularly those have extremely large amount of data. Decision makers depend on detailed and exact information when they have to make decisions. Business Intelligence can provide decision makers with such precise information, and with the suitable tools for data analysis. Business Intelligence is an umbrella term that combines tools, architectures, applications, data bases, practices, and methodologies [20, 6]. Gartner Group (1996) (the first company used Business Intelligence in marker in the mid-1990) defined Business Intelligence as information and applications available broadly to employees, consultants, customers, suppliers, and the public. The key to thriving in a competitive marketplace is staying ahead of the competition. Making sound business decisions based on accurate and current information takes more than intuition. Data analysis, reporting, and query tools can help business users dig in the mine of data to extract and/or synthesize valuable information from it today these tools collectively fall into category called Business Intelligence [9]. Many organizations who built successful Business Intelligence solutions, such as Continental Airlines, have seen investment in Business Intelligence create increases in revenue and cost saving corr esponding to 1000% return on investment (ROI) [22]. A critical question that was raised by many researchers [16, 18] as to what were the main reason pushing companies to seek for business intelligence solutions, and what distinguishes Business Intelligence from Decision Support System (DSS) systems? Actually, over the last decades, organizations built a lot of Operational Information Systems (OIS), resulting in an enormous amount of dissimilar data that are located in different geographic locations, on different storage platforms, with not the same forms. This situation impedes organization from building a general, correlated, integrated, and instantaneous access to information at its global level. DSS developed during the 1970s, with the objective of providing organizations decision makers with the demanded data to sustain decision-making process. In the 1980s, Executive Information System (EIS) developed to supply executive officers with the information needed to support strategic decision-making process. Business Intelligence developed during the 1990s as data-driven DSS, sharing some of the tools and objectives of DSS and EIS systems. Business Intelligence architectures comprise: business analytics, data warehousing, business performance management, and data mining. Most of Business Intelligence solutions are facing up to structured data [1]. However, many application domains need the use of unstructured data or at lowest semi-structured data e.g. customer e-mails, web pages, sales reports, competitor information research paper repositories, and so on [4, 21]. Any Business Intelligence solution can be divided into the following three layers [1]: data layer, which is accountable for storing structured and unstructured data for decision support objectives. Structured data is usually collected in Data Warehouses (DW), Operational Data Stores (ODS), and Data Marts (DM). Unstructured data are managed by using Content and Document Management Systems. Data are extracted from operational data sources, e.g. SCM, CRM, and ERP or from exterior data sources, e.g. market research data. Data are taken out from data sources that are transformed and loaded into DW by ETL (Extract, Transfer, and Load) tools. Logic layer prepares functionality to examine data and provid e knowledge. This obtains OLAP, data mining. And finally access layer, realized by some type of software portals (Business Intelligence portal). My main focus in this paper is to explain the function of Business Intelligence solution that facilitates organizations in formulating, implementing, and obtaining their strategies. Many researchers [5, 17, 10, 12] were emphasizing the IT alignment in general, with businesses, without clearly describing what are the technologies, and tools that can assist organizations in achieving their strategy. The next section will describe the role of Business Intelligence is taking as an IT-enabler to obtain organizations strategy; such role will be emphasized by using strategic alignment model proposed by Henderson and Venkatraman (1993), explaining how this alignment can assist organizations in becoming flexible organizations, concluding how could Business Intelligence solution prepare organizations with sustainable competitive advantages. Business Intelligence as an IT-Enabler to Achieve Organizations Strategy Nowadays, Information System in general, and Business Intelligence as a strategic framework, is becoming increasingly significant in strategic management, supporting business strategies. IT-enabled strategic management addresses the IT role in strategy formulation and implementation processes [19]. Drucker, the pioneer of management by objectives, was one of the first who recognized the surprising changes IT presented to management. Strategic management theories were widely geared towards gaining competitive advantages. Porter (1979) proposed a number of very influential strategic analysis models, such as the five-force model of competition, the value chain and generic competitive strategies that I mentioned above. Porter (1979) said The essence of strategy formulation is coping with competition [14]. Many researchers have indicated the importance of IT alignment with business strategy in order to enhance corporate strategy [5, 17], (Figure3). Figure 3-IT alignment with Business Strategy [5]. Strategic Alignment Model was developed by Henderson and Venkatraman (1993) was one of the first models that explained in a clear way the interrelationships between business strategies and IT strategies [10]. This model is based on two principal concepts (Figure 4): strategic fit that identifies the necessity to position the firm in an external marketplace where growth can take place, and functional integration which addresses how to best structure internal systems to carry out the business strategy of the firm [12]. IT alignment is not only formulating IT strategy to fit business strategy. It has to consider exterior forces and the environment uncertainty. Such alignment facilitates organizations becoming flexible organizations. Due to accelerations in the rates of innovation and technological changes, markets develop rapidly, products life cycles get shorter and innovation becomes the principle source of competitive advantage. And so, organizations look for flexibility to meet market demands. Drnevich and other; (2006) illustrated that flexibility-based perspectives evolved from Schumpeters concept of creative destruction [8]. Operationalization of these perspectives in strategic management is done by way of dynamic capabilities and real options views. Dynamic capabilities view refers to the firms abilities to maintain and fit its internal resources to environment changes to maintain sustainability of competitive advantages. It applies to the capability of obtaining new ways of competitive advantage. It causes to be concerned with continuous search, innovation and adaptation of firm resources and capabilities to reveal and tape new sources of competitive advantages. Real options outlook is effective in dealing with issues of uncertainty. It allows the firm to postpone investment decisions until uncertainties are resolved. New IT organizational adoption expedites the transition into flexible organizations. Business Intelligence is one of these new IT frameworks that can assist such transition. Business Intelligence technologies become a source of competitive advantages and differentiation [13, 11]. Tang and Walters (2006) hint that competitive advantage became a hot strategic management topic [19]. They also view that making new knowledge in a continued way is the single way to achieve competitive advantage. There are many reasons for organization to adopt business intelligence systems in order that achieve organizations strategy: Business Intelligence is considered as an expansion to corporate strategy activities. Herring (1988) considered that Strategy can be no better than the information from which it is derived [11]. Data analytics can be used efficiently to create future business strategy. Data analytics and data mining could disclose hidden reasons for some deficiencies as well as possible high-yielding new investments. Corporations require to be sure that they are receiving the right information related to their long-term strategy. Herring (1988) considered that business intelligence can facilitate organizations in [11]: Supporting the strategic decision making process of the firm. Supporting SWOT analysis Supporting strategic planning and processes. All the mentioned advantage should provide organizations with sustainable competitive advantages. Conclusion In this paper, I explained the use of one aspect of Information System (Business Intelligence) in formulating, implementing, and achieving organizations strategy. I also demonstrated how Business Intelligence solution could provide organizations with sustainable competitive advantages. This survey can be extended by integrating knowledge management (KM) with Business Intelligence (IB) solutions, as it can assist deriving more value (knowledge) from the explosion of textual information(tacit to implicit), which can add more inputs for strategic decision makers. Another important factor is the take advantage of agile methodologies in order to manage the high-change high-speed current environment. Such complicated and dynamic environments highly affect organizations strategies.

Making Best Use of Windows Server 2003

The basis of technology development lies in bettering the older systems and coming to terms with enhanced functions in our information systems, etc.   Without the operating system, however, the information system technology would barely come to anything.   Hence, the Windows Server 2003 was developed as an enhancement to the Windows Server 2000, taking â€Å"the best of Windows 2000 Server technology and make it easier to deploy, manage, and use.†   Ã¢â‚¬Å"The result,† as described by Microsoft, is â€Å"a highly productive infrastructure that helps make your network a strategic asset for your organization.†Ã‚   The world’s leading company for operating systems, once charged with near-monopolistic practices in an anti-trust trial, further reported on the new addition to the operating system family that Microsoft continues to be famous for: As of March 28, 2005, all Windows Server 2003 operating systems ship with  Windows Server Service Pack 1 (SP1).   Windows Server 2003 SP1 provides enhanced  security, increased reliability, and a simplified administration to help enterprise  customers across all industries†¦Ã‚   In addition, in December 2005, Standard, Enterprise,  and Datacenter editions of Windows Server 2003 R2 were released, offering Active  Directory, storage, and branch office enhancements for customers (â€Å"Introducing the  Windows,† 2006). Released only recently, the Windows Server 2003 has become the talk of every computer technician today.   One of its key features is its enhanced availability through improved â€Å"clustering support.†Ã‚   Microsoft reports that â€Å"clustering services† are very important to trade, where inputs and outputs, imports and exports must be clustered so as to ease organizational functioning.   Windows Server 2003 allows for just that.   Besides, it helps in â€Å"scalability,† and not just â€Å"manageability.†Ã‚   Also according to the maker of the new operating system: Clustering installation and setup is easier and more robust in Windows Server 2003,   while enhanced network features in the product provide greater failover capabilities  and high system uptime.   The Windows Server 2003 operating systems supports server  clusters for up to eight nodes.   If one of the nodes in a cluster becomes unavailable  because of failure or maintenance, another node immediately begins providing service,  a process known as failover.   Windows Server 2003 also supports network load  balancing (NLB), which balances incoming Internet Protocol (IP) traffic across nodes  in a cluster (â€Å"Introducing†). As far as support and training are concerned, it has been confirmed that Windows Server 2003 is meant to make communications easier than before, not just between the organization and the users of the operating system, but also between the organizational users of the system and the customers of the organization.   The R2 Standard Edition of the Windows Server 2003 was made by collaboration between â€Å"third-party hardware and software partners† of Microsoft (â€Å"Overview of Windows,† 2005). Similarly, the company ensures that there are experts (Microsoft Certified Consultants) available to guide people through the process of installing any one of the following: (1) Windows Server 2003, Standard Edition; (2) Windows Server 2003, Enterprise Edition; (3) Windows Server 2003, Datacenter Edition (for highest availability); and (4) Windows Server 2003, Web Edition (Microsoft Certified Consultants). Seeing as Microsoft’s Windows Server 2003 is targeting businesses for the most part, the operating system – truly one of its kind – is packaged with sure technical support and training.   Microsoft’s business is tough, and the abundance of Microsoft experts in every nation in the world proves that the Windows Server 2003 would survive in firm business. Windows Server 2003 has training courses available with it (â€Å"Windows Server 2003,† 2007).   What is more, it is Microsoft’s intention to sell more of its countless software amenities to businesses after giving the new operating system to many of them for free.   Given that no other operating system company has thus far been able to meet or match the practices of the giant (â€Å"near-monopoly†) – the Windows Server 2003 would capture its unique market until a more advanced operating system, with better availability, support, and training, arrives out of Microsoft to substitute and complement the Server 2003. References Introducing the Windows Server 2003. (2006, January 24). Microsoft. Retrieved 26 May 2007, from http://technet.microsoft.com/en-us/windowsserver/bb429524.aspx. Overview of Windows Server 2003 R2 Standard Edition. (2005, December 6). Microsoft. Retrieved 26 May 2007, from Microsoft.com. Microsoft Certified Consultants. Microsoft Windows Server 2003 Help: Consulting, Support, Troubleshooting.Retrieved 26 May 2007, from http://www.progent.com/microsoft_windows_server_2003.htm. Windows Server 2003. (2007). Symantics. Retrieved 26 May 2007, from http://www.systematix.co.uk/mstech/windows-2003-training.

Whispered Advantage Disadvantage Essay Samples Secrets

Whispered Advantage Disadvantage Essay Samples Secrets The question isn't asking you to speak about numbers, but comment on the total weight of the benefits or disadvantages. Nobody is supposed to take a person's life since they didn't give life. Online one only knows what the individual in question makes the decision to include, making it simple to prey on others. If you're tasked to write a college essay, you're not alone. Looking at IELTS essay topics with answers is a superb method to assist you to get ready for the test. Some students find plenty of difficulty writing the essay, even if they have the ability to discover strong points. The subject of the essay that is employed as an instance is all about the trend to call home and work abroad. Before it's possible to write an advantages and disadvantages essay, you have to first understand what these 2 words mean. The thing is these two forms of essays have a lot in common. Well this essay isn't all about computer general benefits. You can have a look at some suggestions for your benefits and disadvantages essay below. In that sort of essay, you should also talk about the benefits and disadvantages but you don't will need to choose whether the idea or practice is positive or negative overall (although you can if you wish to). If you're writing the benefits and disadvantages essay in an exam situation, attempt to adhere to a topic you know about. 3 forms of advantage disadvantage essays. Advantage Disadvantage Essay Samples Fundamentals Explained Multinational companies are getting to be increasingly common in developing countries. One of the benefits of Nestle is it is a top general player in the bigger market, playing a major role in various market segments, including in food and beverage sector, along with in commercial products along with in the pharmaceutical industry. This essay will initially suggest that reduced labour costs is the principal benefit for these companies, while bad publicity as a r esult of Human Rights abuses is the principal drawback. Maintaining competitive benefit is critical to many businesses or organizations' success so as to survive in the marketplace. The firm's knowledge of biotechnology together with its capacity to entice the most qualified personnel all over the world provides the firm a key competitive advantage on the international industry. Another issue or disadvantage of the web is it has allowed a good deal of anonymity to a lot of individuals who may access different sites, forums and chat rooms out there. When employees work away from their homes, the price of running the company comes down. Our customer support will gladly tell you whether there are any special offers at the present time, along with make sure you are getting the very best service our business can deliver. The main benefit of having a vehicle is it offers the freedom to travel. Save Your Time Our service will permit you to save plenty of time. The Fundamentals of Advantage Disadvantage Essay Samples Revealed Question 3 Computers have become an important part of school lessons. Communication is part of life. Employing a computer each and every day can have more negative than positive consequences on children. Mass media is a huge tool for education. Social networking gives plenty of possibilities to students and teachers. If you're asked What are the pros and cons of. If you previously don't forget the advantages and pitfalls discussed, decide on the best ones and add on any new and intriguing ones that you run into in your research. Advantages and disadvantages are given below. IELTS benefits and disadvantages questions normally supply you with a statement and request that you comment on the benefits and disadvantages of that statement. A little minority of artists simply get a brush and begin painting with no plan of action. Students should choose which position they ought to take based upon the number and caliber of the points they're in a position to come up with to support their position. They must have a high level of discipline to have on a uniform because this method of dressing does not allow you to dress in any other fashion or particular style that you desire.

American Civil War Essay - 1507 Words

In 1861, the American Civil War commenced after many years of tension building between the Northern and Southern states. The main reason of the tension was said to be the debate of slavery between the North and South, and although some documents support this claim, it is false. The war had been brewing since 1607, before slavery was even introduced to the colonies that would become the United States of America. The debate of slavery did play a major part in the civil war; however it did so in supporting the true cause of the civil war. The main cause of the American Civil War was not the debate of slavery, but rather Europe’s role in the American economy. Europe’s involvement of America’s economy can be dated as far back as Marco Polo’s†¦show more content†¦If it were not for Europe’s sponsor of Columbus’ expedition, slave labor would not have been the economic focus of the South. In 1607, the colony of Jamestown, Virginia was founde d and was severely unstable due to the lack of knowledge of survival in the new world. By the time the colony of Jamestown, Virginia became stabilized, they were solely dependent on slave labor in order to farm their sole cash crop, tobacco. Since Native Americans were of no use as slave laborers due to their decreased population size and lack of immunization to European diseases, indentured servants were used for labor instead. This continued until 1619, when the first documented slaves from Africa arrived in Jamestown by the assistance of a European trade company. African slaves soon became their main work force because of their affordability and immunization to diseases. As time went by, Great Britain became controlling and abusive of their powers over the colonies which caused the colonists to retaliate. The American Revolution took place and the colonies were able to win their freedom from Great Britain, thus creating the United States of America. The people of this newly form ed nation split into two different sections and were now focused on developingShow MoreRelatedAmerican War And The American Civil War1551 Words   |  7 Pageswhich then caused the Southern states of America to decide to leave the American Union and create their own Southern Confederacy. This tore our nation apart. The American Civil War had begun and the very people that were once neighbors had each other’s blood on their hands. Many American lives had been lost. The American lives lost in the Civil War even exceeded the number of American lives lost during World War I and World War II. We were divided. The North wanted to reunite with the southern statesRead MoreThe War Of The American Civil War1376 Words   |  6 PagesThe American Civil War was arguably the most important war in the history of the country. The War of Independence may have allowed American to become its’ own country, but the Civil War resulted in something even more important than that, the end of slavery in the southern states. All of the issues that caused the Civil war were based around slavery, such as states’ rights that involved how slavery would be handled in each state, and trying to preserve the Union since the south seceded from the northRead MoreThe American Civil War1296 Words   |  6 Pages The American Civil War, also known as the State’s War, was a conflict that arose mostly from the issue of slavery, but deep down was due to economic differences between the North and the South. The South seceded from the North and created their own self-government due to their belief in the lack of state’s rights versus the federal government and what they saw as a weakness in the Articles of Confederation. While the Confederacy of the United States depended on slave labor for their economy in regardsRead MoreThe War Of The American Civil War1618 Words   |  7 Pages A Civil War is a battle between the same citizens in a country. The American Civil W ar was fought from 1861 to 1865 to determine the independence for the Confederacy or the survival of the Union. By the time Abraham Lincoln was elected president in 1861, in the mist of 34 states, the constant disagreement caused seven Southern slave states to their independence from the United States and formed the Confederate States of America. The Confederacy, generally known as the South, grew to include elevenRead MoreThe American Civil War1418 Words   |  6 PagesGuns fired, smoke lingering in the air, people dying. The American Civil War had a huge impact on the United States. Two compromises took place before the start of the Civil War. These compromises include the Missouri Compromise and the Compromise of 1850. The Missouri Compromise dealt with the crisis in 1819 over Missouri entering the Union as a slave state. The compromise was â€Å"the first major crisis over slavery, and it shattered a tacit agreement between the two regions that had been in placeRead MoreThe Wa r Of The American Civil War1324 Words   |  6 PagesThere were many events that led to the cause of one of America’s most devastating war, the American Civil War. The American Civil War was an unfortunate war that cost more than the lives of six hundred thousand people. Events such as the Missouri Compromise, Kansas Nebraska Act, Dred Scott Decision, and the Election of Abraham Lincoln resulted in the four yearlong battles between the Northern and Southern states due to social and economic differences on the idea of slavery. In the 19th century,Read MoreThe War Of The American Civil War Essay1472 Words   |  6 PagesThe American Civil War lasted from April 12, 1861 to May 9, 1865. It was the bloodiest war in American history, killing approximately 620,000 soldiers in total. The War was fought and won by the North, ensuring that all the United States would stay united and slavery would be illegal in The United States. However, history is one of the most complicated things in the world. It’s also one of the most important things in the world because history is what made the present possible. Historians have debatedRead MoreThe War Of The American Civil War960 Words   |  4 Pagesslavery even if it meant war caused peace in this nation. Slavery was the vital cause of the American Civil War. The north and the south both had their differences on how to run the country. People in the North believed in unity and that slavery should not exist because â€Å"all men are created equally.† On the o ther hand, the South believed in continuing slavery. People tried to talk it out and come to a middle ground after both sides compromising, however that didn’t work and caused war. Ideological differencesRead MoreThe War Of The American Civil War856 Words   |  4 PagesSlavery may have been established as the catalyst of the American Civil War, but the beginning of the dispute began in the time of the Revolution with a weak decentralized government under the Articles of Confederation. Later gained momentum as territorial expansion set Americans against each other on debating whether the new states should be slave states or free states, it questioned the power of the Federal government regarding state rights, and brought about instability in the unity of the UnitedRead MoreThe War Of The American Civil War1439 Words   |  6 PagesWhen the American Civil War began in the spring of 1861, those flocking to enlistment stations in states both north and south chiefly defined the ir cause as one of preservation. From Maine to Minnesota, young men joined up to preserve the Union. From Virginia to Texas, their future foes on the battlefield enlisted to preserve a social order, a social order at its core built on the institution of slavery and racial superiority . Secession had not been framed by prominent Southerners like Robert Toombs

Animal Farm Propaganda - 1295 Words

Animal Farm: Timeless Propaganda Upon Animal Farm’s first publication in 1945, it quickly became a success and is now regarded as one of the best allegories of Soviet totalitarianism ever written. All of its characters provided a representation of Soviet Russia’s political figures, with its main character, Napoleon, illustrating Joseph Stalin and a corrupt totalitarian rule. The book parodies Stalin’s rise to power and his eventual total control of nearly every aspect of personal and private behavior. Animal Farm’s message does not strictly coincide to the events of the 1930’s, however. In Animal Farm, three specific tactics of propaganda arise which are visible today. These propaganda devices are fear, deceit, and isolationism.†¦show more content†¦Shortly after their birth, Napoleon took the young puppies from the farm dogs in order to raise them personally. He completely isolated them from the rest of the animals in order to mold them into his own instruments of politi cal oppression. Ahmadinejad does the same through strict isolation via information control. Any newspapers which post information deemed unfit for the Iranian public are quickly suspended. The journalists who wrote these articles are often arrested and imprisoned. Iran also has placed several restrictions on high speed internet in an effort to filter out Western influence. Iranian connection speeds were reduced to 128KB per second, making it impossible to receive fast broadband packages. This makes it impossible to receive any western movies, music, or television. They claim it as an attempt to protect Iranian youth, but quite plainly, it’s nothing more than a way of restricting any outside ideas and further strengthening their own. Animal Farm is a good example of how timeless certain techniques of propaganda can be. Even after almost 70 years, Animal Farm’s message of propaganda based totalitarianism still carry on. Current Iranian leader Mahmoud Ahmadinejad closely parallels Stalin’s methods of propaganda. Both have methods rooted in three main devices: fear, deceit, and isolationism. Through these devices, Ahmadinejad is able to mold Iranian ideas to fit his own. He sways public opinion and shows howShow MoreRelatedThe Role of Propaganda in Animal Farm1255 Words   |  6 PagesRole of Propaganda in Animal Farm The novel, Animal Farm, is a well-known allegory written by George Orwell. As a satire of the Russian Revolution, Orwell portrays the rise of a cruel dictatorship and the mistreatment of the general population under it. Like the Communist government in Russia, the government in Animal Farm employs the use of many manipulative tools, especially propaganda. Propaganda was used by the pigs throughout the book, deceiving many of the animals. As this story showsRead MoreEssay about Propaganda and Euphemisms in the Animal Farm 642 Words   |  3 Pages In Animal Farm, the pigs use propaganda and euphemisms to achieve and self promote their desires. One way propaganda is used is when squealer gives a speech about how the apples and milk are a necessity to the pigs’ diet. Secondly, the pigs decide to let Moses the raven live on the farm so the animals will accept their current life. The pigs use the euphemism readjustment of rations to seem like they are not taking much food f rom the animals and special education to refer as puppy training. PropagandaRead MorePropaganda And Its Consequences Of Animal Farm By George Orwell2062 Words   |  9 PagesPropaganda and Its Consequences Propaganda is a form of communication, where a group tries to influence a larger population. It has many different effects on the people it sways, and all of these consequences serve a purpose. These goals can revolve around power and status. In the novel Animal Farm by George Orwell, the pigs use many different techniques of propaganda to help them achieve their ends. The animals affected by it experience both the positives and negatives of a revolution, as they tryRead MorePigs Gain Power with Propaganda in George Orwells Animal Farm1747 Words   |  7 Pagesaudience’s mind. Propaganda is a communication method which creates certain feelings and motivates specific actions (Stults). In George Orwells’ Animal Farm, the animals of the farm plan on living in peaceful equality after overthrowing their human leaders, but the intelligent, cunning pigs seize the farm’s defenseless leadership. Orwell wrote Animal Farm as an allegorical â€Å"fairy story† ( "Preface† 6) resembling the Russian Revolt during the 1900’s. An important similarity between Animal Farm and the RussianRead MoreAnimal Farm-WWII Propaganda: How Did It Work?592 Words   |  2 PagesAmerican classic Animal Farm to demonstrate how communism affected people, more specifically during WWII. There are a plethora of similar things between the leader in Animal Farm, Squealer, and the second in command Nazi leader, Joseph Goebbell. Squealer and Goebbell’s following of people was so strong in numbers because of the manipulation and exaggeration used to keep the citizens enthralled, which led to a catastrophic downfall. Manipulation played a significant role in both Animal Farm and WWII.Read MoreThe Role of Propaganda in Animal Farm1706 Words   |  7 PagesPropaganda is the act of perverting information in order to influence the thoughts or actions of others. Propaganda is used in order to accomplish goals which cannot be attained in more honorable or more principled ways. In the novel, Animal Farm, George Orwell’s characters use various examples of propaganda in order to achieve and promote their own selfish desires. Animal Farm is an allegory using a farm as a metaphor of communist Russia under Stalin. The pigs in the novel, or Stalin’s supportersRead MorePropaganda In George Orwells Animal Farm842 Words   |  4 PagesPropaganda is all around us. Although we might not realize, we see it almost everyday. Propaganda is misleading information that is used to help groups of people. It is most often used in government systems. We see it when we listen to news or check social media. It is used so much in our lives and most of the time we don’t even realize it. On animal farm the propaganda was Squealer. Without Squealer, the book would have been completely different. Squealer made the animals believe in Napolean andRead MoreThe Necessary Intellect of Ordinary People1449 Words   |  6 Pageswhen under the power of a leader using propaganda. Propaganda is an opinionated advertisement used to control and appeal to peoples judgement and emotions, and gets them to do what they want (St ults). Not all persuasion is propaganda, and not all propaganda is bad (Stults). George Orwell writes Animal Farm as an allegorical fable associated with Lenin’s lead over the revolution that established the Communist control of Russia. After the animals of Animal Farm are successful with the Rebellion againstRead MorePropaganda Has Been Used Since The Time Of War, And Can1729 Words   |  7 PagesPropaganda has been used since the time of war, and can be as dangerous as war itself. For if there is no propaganda there is no war. Propaganda is a tool used for centuries used in order to convince a group of people to believe in certain things and support certain causes. All great leaders, at one point or another, have used propaganda to gain followers and increase morale. Adolph Hitler knew this better than almost any individual, and used propaganda to convince his followers to believe in thingsRead MoreAbsolute Power Corrupts in Animal Farm by George Orwell Essays1287 Words   |  6 PagesAnimal Farm, by George Orwell, was written to show how absolute power corrupts, just as Stalin’s power did following the Russian Revolution in 1917. In the allegory Animal Farm, each character represents a political figure from the days around the Russian Revolution. For example, Joseph Stalin is represented by a pig named Napoleon, Squealer, another pig, represents Stalin’s propaganda department, and the dogs represent the Secret Police (KBG). Using the nine dogs that Napoleon raises (intimidation)

Mlb Advanced Media Case Summar Free Essays

Stephen Sewell MLB Advanced Media Case 1. Major League Baseball has been an industry leader in the digital space for athletic entertainment, thanks to the launch of Baseball Advanced Media (BAM) in 2009. Once the organization took off and grew, it began branching out and offering its content in a variety of channels and platforms. We will write a custom essay sample on Mlb Advanced Media Case Summar or any similar topic only for you Order Now Careful consideration had been given on each of these platforms, but the organization considered itself to be a risk-taker and a first-mover for its industry. Now, with the launch of Apple’s iPad in 2010, BAM was faced with different and complex issues concerning a BAM application for the device. Would they invest the resources to create an app? Would this app be different from existing apps, such as At Bat for the iPhone and iPod touch? How does this addition improve the portfolio of offerings, and does this cannibalize other sources of revenue for BAM? 2. BAM has experienced tremendous growth since its inception, and has come to be known as an industry leader and overall content delivery model for others to aspire to be. Their content generation leads to increased revenues and partnerships, which leads to more features and options, which leads to more passionate fans and employees, which leads to more innovation. This virtuous cycle has allowed BAM to achieve substantial revenues from its four major sources. The first is their Ticket Sales, which account for 39% of total revenues. Over 30 million tickets were sold online last year (at the time of the case), which is more than a third of the overall baseball attendance. This ticket sale dominance grew substantially with the acquisition of Tickets. com, and a five-year partnership with Stubhub. com. Through these mediums, MLB and BAM removed the uneasiness and uncertainty associated with scalping tickets and created an official secondary market for reselling MLB tickets. When a fan enters the game, the clubs also make a lot of money on things like concessions and merchandise sales. Because of this, Ticket Sales is one of their greatest strengths (key driver), but is also one of the biggest areas that can be seen as a threat. As the content and experience of online and mobile products increases, the desire and willingness to pay for going to the actual stadium decreases. The MLB must work closely BAM to ensure that the two are not in direct competition with each other. The next is their paid-content model, which attributes about 31% to the company’s overall revenues. This, as discussed later in the paper, has been a great strength for BAM. If they are not constantly pursuing innovative and novel ideas and products, this will become a huge threat. BAM also benefits from Merchandizing and Advertising/Sponsorships, which account for the remaining sources of revenue. A key driver going forward will be to continue partnering and aligning with major players in the industry to not only leverage their content and expertise, but also to subdue any potential competitive products from seriously posing a threat to market share. 3. BAM seeks to serve MLB fans of all walks of life. Whether it’s the Cardinals fan that wants to get audio coverage of a game that can’t attend, or the business executive that needs a quick update on how his Twins are doing during a meeting, BAM’s products seek to address a variety of fan lifestyles. For the die-hard fan that never wants to miss any of the action, MLB. TV gives fans incredible value by being able to watch any game out-of-market at any time, watch up to 4 games at once, or even get a 10-12 minute condensed version. MLB. TV reaches out to the more active fan that seeks to dedicate a large amount of their time to their MLB allegiance. For the fan that is passionate about the sport and/or their favorite team but doesn’t have a large amount of time to sit through 9 innings, there is MLB. com. On this website, fans can view scores, statistics, schedules, standings, get links to individual team pages, buy tickets and merchandise, or get video highlights. The fan that frequents this product can spend on average about 20-30 minutes on the page at a time, but really cannot devote the time that those who utilize MLB. TV can. Next, we have users that frequent the At Bat, who are more of a tech-savvy, on-the-go type of fan. The value BAM users receive from these push notifications, quick highlights and stats, and live audio streams allows for them to access information anywhere, at any time. The fan can always be on top of the latest rumors and trades, even if there schedule is packed. These products also create value for customers that it does not serve. BAM being recognized as one of the best in digital sports content, it puts the pressure on other athletic organizations to pursue similar initiatives. Sports fans of the NFL and NBA are aware of what is happening in the baseball world, and demand similar experiences. Moreover, BAM’s content delivery and quality are well-respected even with those companies not in the sports arena. Companies can model their online and mobile presences after BAM, or can even bring in people for temporary projects to ensure efficiency (like Apple did). 4. BAM’s paid-content model was initially met with a heavy amount of resistance, both internally and externally. With so much information available all over the web and TV, a lot of people questioned whether people having to pay for information and access would be something that would catch on and hold. It has now taken off, mainly because of the passionate and active fan base. Due to the fact that there are SO many games throughout the regular season, and that each team typically has a strong following, Baseball Advanced Media can afford to up-charge for their information and content. As more and more sources become available, and â€Å"generic† prescriptions for these athletic media sources permeate the scene, the paid-content model will come into question. As long as BAM, and all of their products, are constantly pursuing ground-breaking and innovative initiatives, the paid-content model can be sustainable. But, to that end, this means that their entrepreneurial push needs to be effective and tactical. They cannot afford to be first movers on products, and then have these products fall flat and keel over. As they continue onward down the media content path, they must continually offer more interactive and unique experiences that do not eat into each other’s markets and profits. 5. Bowman and the BAM staff must be very careful in approaching this iPad application. Although the app will serve a similar audience, BAM should be cognizant of the different â€Å"brand images† each of their offerings in their product portfolio. For example, At Bat allows fans to listen live (audio, even though there are 2 free games per day) to every game, get up-to-the-minute stats, receive push notifications, etc. So, it is safe to assume that the At Bat user is looking for convenience and quick analysis of what is important to them. MLB. TV encounters a similar situation, in that it is primarily utilized for streaming and HD-quality video of all out-of-market games, and that users can view multiple games at once. BAM’s In-Market Streaming brings with it some great opportunities, but can also severely cannibalize existing ticket sales if not monitored and controlled properly. MLB. com also served as a hub for fans that want to get in-depth information, but aren’t willing to sit through an entire game or TV show. Overall, BAM has an extensive portfolio that has brought them significant revenues and accolades over the past few years. Based on the explosive success of their previous relationships and dealings with Apple, on top of the achievements their At Bat app has had in the iTunes store, there is a lot of room for expansion with the iPad launch. BAM must consider the exact same issues that Apple is currently facing with its new launch: are they truly reaching a â€Å"new audience† or are they just cannibalizing the revenues of existing products. For example, will Apple lose money on their big money maker, the iPhone, as a result of this new product? BAM faces a similar scenario. There is a tremendous opportunity to be a first-mover on what could be a ground-breaking product. Because of their previous relationship and prior commitment to an application launch, BAM would be wise to invest resources into this new product, even if the iPad is receiving less-than-stellar reviews. . The new iPad app must be easily differentiated from the existing products, and also come with different features as well. Just as there other products seek to do, this app must serve a specific function for its customer. The new iPad app should seek to capitalize on the screen size and capability of the iPad, and truly be INTERACTIVE for the use r. This new brand will be a hub for those who want to not only watch and follow their teams and players, but also participate in the journey. To do this, first and foremost, the new app must be given a new name. Although BAM could stand to leverage the already-popular brand for the purpose of the new launch, there are a few reasons why they should go with a different brand name. Customers will automatically assume that the products are the same (both specifically made for Apple products, therefore assuming the features and specs are identical). Therefore, BAM should go with a name that vividly describes the interactive user experience, such as MLB Experience or Home Field Advantage. Setting the stage early in terms of its name will truly help to set this product apart from the rest. With that, there should be a different price charged for this new iPad application. For the same reason that a similar name would confuse users, the new product should be a tad bit pricier (not terribly higher than the iPhone application, but enough to demonstrate the full value of its features). Since the price of this application would be directly compared to At Bat, I would suggest putting the price in the $20-$25 range for the length of the season. Finally, the features need to encompass some of what At Bat does, but then bring the user experience to an entirely new level. Users will be exposed to live video with superimposed stats, live fantasy updates right on the screen, unique statistics (for instance, how well does this hitter do with two outs and runners in scoring position), and other pre-game and post-game interviews, To further differentiate between the existing products, the iPad application should not just offer two free games per day. Instead, they should have an â€Å"introductory demo package† that will give users 1 month of free usage, which is a one-time offer. This will allow MLB fans to see all the perks associated with the app, and essentially become hooked with 100 games left to go in the regular season. Following the initial trial package, they can allow for one or two free games per week, to allow those who haven’t experienced the app. This will avoid the criticism and the dilemma that the At Bat is facing by trying to reduce the amount of free games offered. Furthermore, the iPad application can sell individual games in an a-la-carte type of menu, but only if those games are at a higher price than At Bat. Since fans will be receiving a higher-quality experience with more features, the price per game should be $1. 49, and fans will be able to access this individual game at any time. By maintaining a separate brand for the iPad app, the company can encourage users and fans to purchase multiple products, which will ultimately prevent cannibalization of revenues. It will require more of a marketing push, but BAM can leverage other sources to aid in this effort. How to cite Mlb Advanced Media Case Summar, Papers

Business Communication for Sustainability- MyAssignmenthelp.com

Question: Discuss about theBusiness Communicationfor Sustainability. Answer: Sustainability: The term sustainability can be defined as the study of the functions of the natural systems, remaining assorted and generating everything it requires for the ecology to stay in balance. It also concedes the fact that human civilization takes wherewithal of the contemporary way of life. Examples are many in the human history where civilizations have smashed their own environment that has in turn affected their chances of survival. Sustainability takes into consideration the ways people would live in accord surrounded by the natural world and sheltering it from any sort of destruction and damage. According to Pugh (2014), human beings are living in a world that is consumerist in nature along with being modern and largely urban existence, consuming resources in bigger amount every single day. People living in the urban region consume more power than those that are living in the rural areas. Sustainable living takes into account people who have been living in the urban regions, though there is requirement of improvement at every place. It has been anticipated that humans use around 40 per cent of the more resources every single year than they put back and that desires to modify. Sustainability and the sustainable expansion directs its focus on balancing the fine line between the needs that are competing in nature; the need for humans in moving forward economically and technologically. There is requirement of protection to the environments in which all the people live. As per Noorman and Uiterkamp (2014), sustainability has never been only about the environment, it also takes in the health factor within a society in ensuring that no life endures as a consequence of legislation of the environment, monitoring the effects of long-term actions on the humanity factor, inquiring questions on the ways it would be enhanced. Three Pillars of Sustainability: In the year 2005, the World Summit on the Social Enlargement recognized three of the main areas that throw in the important areas contributing to the philosophy and the social science of the development of sustainability. These pillars have been forming as the backbone of dealing with the significant areas that the world has been encountering. Economic Development: This is the problem proving that people diverge on the political ideologies on what are the things that are sound and what are not, affecting business, and jobs along with employability. It is mostly about the offering of incentives for the business and other organizations in adhering to the sustainability strategy beyond the regular legislative requisite. The market of demand and supply is commercial in nature with the contemporary life requiring resources every single day. However, as per Reisch et al., (2013), for the environments sake, it is required to keep things under control which sometimes become a paramount issue. Social Development: Awareness related to the health of people along with the protection of the legislation from the factors like pollution and other such detrimental business activities. In places like Europe, North America, and other developed areas, there have been strong checks and legislation programs positioned in ensuring the health and well-being is being sturdily secluded (Gray, Adams and Owen 2014). However, the current hot topic for many people at this very moment is the sustainable housing and the ways they can build the homes they live, built from the sustainable material. Lastly, the final elements the education factor, motivating people to take an active part in the sustainability of the environment, educating them about the effects of protection of the environment. Environmental Protection: Humans know the things they need in protecting their environment, whether by recycling, dropping on the power utilization by switching off the electronic diplomacy rather than making use of the standby, walking on short distances instead of using any means of transportation. Environmental protection is the last or the third pillar of the sustainability factor and the main concern for the humanitys future. It takes into account the ways technology strives in making the future greener. Sustainable Construction: Sustainability is the term that is being mostly talked about but is generally least understood. In the construction world, building has the ability in making key contributions to a future that is more sustainable for the planet (Garnett 2014). For instance, the OECD guesstimates that in developed countries buildings account for around forty per cent of the consumption of energy over their period of lifetime. The sustainable buildings are a major part in securing the viability related to social, economic and environmental factors. However, the urban population is being increasing at a greater rate, so there lies enough urgency in coming up with intelligent ideas optimizing the sustainable feat of the buildings people live and work in (Brandt et al., 2013). Building a Sustainable Future: Sustainable construction directs its aims towards meeting the regular needs for the working environment, housing and compromising on the capability of upcoming generations in meeting their own needs in the times to come. It integrates the components of efficiency in economy, environmental concert and social responsibility. Sustainable construction takes in issues like the buildings design and management, performance of the materials, processes and construction technology, long-term monitoring and efficiency of resource in buildings (Campbell-Arvai, Arvai and Kalof 2014). Target Issues for Sustainable Construction: To make the sustainable construction an easy affair, construction is easy to understand. Innovation and Transferability: Progress Projects must be demonstrating innovative method in sustainable expansion, pushing the practice cloak and investigating the corrective frontiers. Penetrating and discovering in trend-setting should be transportable to certain other range of applications. -Innovative concepts related to blueprint, material incorporation, and structure and system mechanism. -Development in the architecture discipline, design in landscape and environmental engineering along with civil. Ethical Standards and Social Inclusion: People Projects must align with the biggest ethical standards, endorsing during all the construction stages social inclusion and ensuring a positive influence on the community. -Observance to the ethical standards in all the project phases -Stakeholder participation taking in the users, neighborhood and the organizations that are non-governmental. Resource environmental Performance: Planet Projects must depict a rational use of the natural resources across the entire life cycle. Environmental concerns that are long term, pertaining to energy and material stock should be an incorporated part of the design. -Diminishing the ecological footprint and exploit the affirmative impact on the environment, declining of impairment and increasing the benefit effects. -Products that is resilient in nature, details of vigorous construction, smart interface of the building systems and the sound technology. Contextual and Aesthetic Impact: Place Projects must be conveying a highest standard of quality in architecture as a rampant form in the cultural appearance. With availability of space, form and artistic brunt of extreme importance, the expression of material of the design makes a positive and permanent involvement to human and cultural environment. Sustainable Food: Food has always been considered as an essential feature of life. Food have always formed the significant part in the identity of culture and playing a major part in the economy. Thereby, people have always been aware that the food they intake is a significant factor influencing their health, but the less well known fact is the impact fabricating and consuming food on the resources of the world. Nonetheless, the food that is being produced and consumed have important influence on the environment, for instance the greenhouse gas emissions, using land and the resources of water, pollution and the impact of the chemical products (Kibert 2016). There is existence of diverse views as to the things that compose the food system that is sustainable in nature. Sustainability entails the resource use at certain rates that do not surpass the Earths capacity to alter them. For food, the sustainable part might be witnessed as encircling the variety of issues like food supply security, safety, health and quality along with the sustainability factor of the environment with issues like change in the climate, quality related to water and soil. However, in the recent times, the system of food production compromises the Earths aptitude to manufacture food in the near future (Zhang et al,. 2014). In many parts of the world, production of food is exceeding the limits of the environment or is nearly there in doing the same. Change in the use of land and degradation of the same along with reliance on the energy of fossil takes in about one-fourth of the Greenhouse Gas emissions. Agriculture along with fisheries is the biggest driver in the loss of biodiversity, extraction of water through the irrigation exceeding the resource replacement. The food system is highly intricate and is generally being driven by the cultural and economical factors. Better indulgent of these factors and the ways they interrelate could assist in improving of the public policies. In recent times, there has been enormous rise in the prices of the food. FAO have categorized the current time as the new period witnessing rise in food prices along with expansion of hunger. Supplies of food are in tightening situation with lands becoming the most sought-after commodity where the world is making a shift from the age of abundance in food to the one that of insufficiency. Reference: Bansal, P. and Song, H.C., 2016, January. One but Not the Same: The Distinctiveness of Corporate Responsibility and Sustainability. InAcademy of Management Proceedings(Vol. 2016, No. 1, p. 15022). Academy of Management. Brandt, P., Ernst, A., Gralla, F., Luederitz, C., Lang, D.J., Newig, J., Reinert, F., Abson, D.J. and von Wehrden, H., 2013. A review of transdisciplinary research in sustainability science.Ecological Economics,92, pp.1-15. Campbell-Arvai, V., Arvai, J. and Kalof, L., 2014. Motivating sustainable food choices: The role of nudges, value orientation, and information provision.Environment and Behavior,46(4), pp.453-475. Garnett, T., 2014. Three perspectives on sustainable food security: efficiency, demand restraint, food system transformation. What role for life cycle assessment?.Journal of Cleaner Production,73, pp.10-18. Gray, R., Adams, C. and Owen, D., 2014.Accountability, social responsibility and sustainability: Accounting for society and the environment. Pearson Higher Ed. Kibert, C.J., 2016.Sustainable construction: green building design and delivery. John Wiley Sons. Noorman, K.J. and Uiterkamp, T.S., 2014.Green households: domestic consumers, the environment and sustainability. Routledge. Pugh, C., 2014.Sustainability the Environment and Urbanisation. Routledge. Reisch, L., Eberle, U. and Lorek, S., 2013. Sustainable food consumption: an overview of contemporary issues and policies.Sustainability: Science, Practice, Policy,9(2). Zhang, Z., Provis, J.L., Reid, A. and Wang, H., 2014. Geopolymer foam concrete: an emerging material for sustainable construction.Construction and Building Materials,56, pp.113-127.