Animal Farm Propaganda - 1295 Words

Animal Farm: Timeless Propaganda Upon Animal Farm’s first publication in 1945, it quickly became a success and is now regarded as one of the best allegories of Soviet totalitarianism ever written. All of its characters provided a representation of Soviet Russia’s political figures, with its main character, Napoleon, illustrating Joseph Stalin and a corrupt totalitarian rule. The book parodies Stalin’s rise to power and his eventual total control of nearly every aspect of personal and private behavior. Animal Farm’s message does not strictly coincide to the events of the 1930’s, however. In Animal Farm, three specific tactics of propaganda arise which are visible today. These propaganda devices are fear, deceit, and isolationism.†¦show more content†¦Shortly after their birth, Napoleon took the young puppies from the farm dogs in order to raise them personally. He completely isolated them from the rest of the animals in order to mold them into his own instruments of politi cal oppression. Ahmadinejad does the same through strict isolation via information control. Any newspapers which post information deemed unfit for the Iranian public are quickly suspended. The journalists who wrote these articles are often arrested and imprisoned. Iran also has placed several restrictions on high speed internet in an effort to filter out Western influence. Iranian connection speeds were reduced to 128KB per second, making it impossible to receive fast broadband packages. This makes it impossible to receive any western movies, music, or television. They claim it as an attempt to protect Iranian youth, but quite plainly, it’s nothing more than a way of restricting any outside ideas and further strengthening their own. Animal Farm is a good example of how timeless certain techniques of propaganda can be. Even after almost 70 years, Animal Farm’s message of propaganda based totalitarianism still carry on. Current Iranian leader Mahmoud Ahmadinejad closely parallels Stalin’s methods of propaganda. Both have methods rooted in three main devices: fear, deceit, and isolationism. Through these devices, Ahmadinejad is able to mold Iranian ideas to fit his own. He sways public opinion and shows howShow MoreRelatedThe Role of Propaganda in Animal Farm1255 Words   |  6 PagesRole of Propaganda in Animal Farm The novel, Animal Farm, is a well-known allegory written by George Orwell. As a satire of the Russian Revolution, Orwell portrays the rise of a cruel dictatorship and the mistreatment of the general population under it. Like the Communist government in Russia, the government in Animal Farm employs the use of many manipulative tools, especially propaganda. Propaganda was used by the pigs throughout the book, deceiving many of the animals. As this story showsRead MoreEssay about Propaganda and Euphemisms in the Animal Farm 642 Words   |  3 Pages In Animal Farm, the pigs use propaganda and euphemisms to achieve and self promote their desires. One way propaganda is used is when squealer gives a speech about how the apples and milk are a necessity to the pigs’ diet. Secondly, the pigs decide to let Moses the raven live on the farm so the animals will accept their current life. The pigs use the euphemism readjustment of rations to seem like they are not taking much food f rom the animals and special education to refer as puppy training. PropagandaRead MorePropaganda And Its Consequences Of Animal Farm By George Orwell2062 Words   |  9 PagesPropaganda and Its Consequences Propaganda is a form of communication, where a group tries to influence a larger population. It has many different effects on the people it sways, and all of these consequences serve a purpose. These goals can revolve around power and status. In the novel Animal Farm by George Orwell, the pigs use many different techniques of propaganda to help them achieve their ends. The animals affected by it experience both the positives and negatives of a revolution, as they tryRead MorePigs Gain Power with Propaganda in George Orwells Animal Farm1747 Words   |  7 Pagesaudience’s mind. Propaganda is a communication method which creates certain feelings and motivates specific actions (Stults). In George Orwells’ Animal Farm, the animals of the farm plan on living in peaceful equality after overthrowing their human leaders, but the intelligent, cunning pigs seize the farm’s defenseless leadership. Orwell wrote Animal Farm as an allegorical â€Å"fairy story† ( "Preface† 6) resembling the Russian Revolt during the 1900’s. An important similarity between Animal Farm and the RussianRead MoreAnimal Farm-WWII Propaganda: How Did It Work?592 Words   |  2 PagesAmerican classic Animal Farm to demonstrate how communism affected people, more specifically during WWII. There are a plethora of similar things between the leader in Animal Farm, Squealer, and the second in command Nazi leader, Joseph Goebbell. Squealer and Goebbell’s following of people was so strong in numbers because of the manipulation and exaggeration used to keep the citizens enthralled, which led to a catastrophic downfall. Manipulation played a significant role in both Animal Farm and WWII.Read MoreThe Role of Propaganda in Animal Farm1706 Words   |  7 PagesPropaganda is the act of perverting information in order to influence the thoughts or actions of others. Propaganda is used in order to accomplish goals which cannot be attained in more honorable or more principled ways. In the novel, Animal Farm, George Orwell’s characters use various examples of propaganda in order to achieve and promote their own selfish desires. Animal Farm is an allegory using a farm as a metaphor of communist Russia under Stalin. The pigs in the novel, or Stalin’s supportersRead MorePropaganda In George Orwells Animal Farm842 Words   |  4 PagesPropaganda is all around us. Although we might not realize, we see it almost everyday. Propaganda is misleading information that is used to help groups of people. It is most often used in government systems. We see it when we listen to news or check social media. It is used so much in our lives and most of the time we don’t even realize it. On animal farm the propaganda was Squealer. Without Squealer, the book would have been completely different. Squealer made the animals believe in Napolean andRead MoreThe Necessary Intellect of Ordinary People1449 Words   |  6 Pageswhen under the power of a leader using propaganda. Propaganda is an opinionated advertisement used to control and appeal to peoples judgement and emotions, and gets them to do what they want (St ults). Not all persuasion is propaganda, and not all propaganda is bad (Stults). George Orwell writes Animal Farm as an allegorical fable associated with Lenin’s lead over the revolution that established the Communist control of Russia. After the animals of Animal Farm are successful with the Rebellion againstRead MorePropaganda Has Been Used Since The Time Of War, And Can1729 Words   |  7 PagesPropaganda has been used since the time of war, and can be as dangerous as war itself. For if there is no propaganda there is no war. Propaganda is a tool used for centuries used in order to convince a group of people to believe in certain things and support certain causes. All great leaders, at one point or another, have used propaganda to gain followers and increase morale. Adolph Hitler knew this better than almost any individual, and used propaganda to convince his followers to believe in thingsRead MoreAbsolute Power Corrupts in Animal Farm by George Orwell Essays1287 Words   |  6 PagesAnimal Farm, by George Orwell, was written to show how absolute power corrupts, just as Stalin’s power did following the Russian Revolution in 1917. In the allegory Animal Farm, each character represents a political figure from the days around the Russian Revolution. For example, Joseph Stalin is represented by a pig named Napoleon, Squealer, another pig, represents Stalin’s propaganda department, and the dogs represent the Secret Police (KBG). Using the nine dogs that Napoleon raises (intimidation)

Mlb Advanced Media Case Summar Free Essays

Stephen Sewell MLB Advanced Media Case 1. Major League Baseball has been an industry leader in the digital space for athletic entertainment, thanks to the launch of Baseball Advanced Media (BAM) in 2009. Once the organization took off and grew, it began branching out and offering its content in a variety of channels and platforms. We will write a custom essay sample on Mlb Advanced Media Case Summar or any similar topic only for you Order Now Careful consideration had been given on each of these platforms, but the organization considered itself to be a risk-taker and a first-mover for its industry. Now, with the launch of Apple’s iPad in 2010, BAM was faced with different and complex issues concerning a BAM application for the device. Would they invest the resources to create an app? Would this app be different from existing apps, such as At Bat for the iPhone and iPod touch? How does this addition improve the portfolio of offerings, and does this cannibalize other sources of revenue for BAM? 2. BAM has experienced tremendous growth since its inception, and has come to be known as an industry leader and overall content delivery model for others to aspire to be. Their content generation leads to increased revenues and partnerships, which leads to more features and options, which leads to more passionate fans and employees, which leads to more innovation. This virtuous cycle has allowed BAM to achieve substantial revenues from its four major sources. The first is their Ticket Sales, which account for 39% of total revenues. Over 30 million tickets were sold online last year (at the time of the case), which is more than a third of the overall baseball attendance. This ticket sale dominance grew substantially with the acquisition of Tickets. com, and a five-year partnership with Stubhub. com. Through these mediums, MLB and BAM removed the uneasiness and uncertainty associated with scalping tickets and created an official secondary market for reselling MLB tickets. When a fan enters the game, the clubs also make a lot of money on things like concessions and merchandise sales. Because of this, Ticket Sales is one of their greatest strengths (key driver), but is also one of the biggest areas that can be seen as a threat. As the content and experience of online and mobile products increases, the desire and willingness to pay for going to the actual stadium decreases. The MLB must work closely BAM to ensure that the two are not in direct competition with each other. The next is their paid-content model, which attributes about 31% to the company’s overall revenues. This, as discussed later in the paper, has been a great strength for BAM. If they are not constantly pursuing innovative and novel ideas and products, this will become a huge threat. BAM also benefits from Merchandizing and Advertising/Sponsorships, which account for the remaining sources of revenue. A key driver going forward will be to continue partnering and aligning with major players in the industry to not only leverage their content and expertise, but also to subdue any potential competitive products from seriously posing a threat to market share. 3. BAM seeks to serve MLB fans of all walks of life. Whether it’s the Cardinals fan that wants to get audio coverage of a game that can’t attend, or the business executive that needs a quick update on how his Twins are doing during a meeting, BAM’s products seek to address a variety of fan lifestyles. For the die-hard fan that never wants to miss any of the action, MLB. TV gives fans incredible value by being able to watch any game out-of-market at any time, watch up to 4 games at once, or even get a 10-12 minute condensed version. MLB. TV reaches out to the more active fan that seeks to dedicate a large amount of their time to their MLB allegiance. For the fan that is passionate about the sport and/or their favorite team but doesn’t have a large amount of time to sit through 9 innings, there is MLB. com. On this website, fans can view scores, statistics, schedules, standings, get links to individual team pages, buy tickets and merchandise, or get video highlights. The fan that frequents this product can spend on average about 20-30 minutes on the page at a time, but really cannot devote the time that those who utilize MLB. TV can. Next, we have users that frequent the At Bat, who are more of a tech-savvy, on-the-go type of fan. The value BAM users receive from these push notifications, quick highlights and stats, and live audio streams allows for them to access information anywhere, at any time. The fan can always be on top of the latest rumors and trades, even if there schedule is packed. These products also create value for customers that it does not serve. BAM being recognized as one of the best in digital sports content, it puts the pressure on other athletic organizations to pursue similar initiatives. Sports fans of the NFL and NBA are aware of what is happening in the baseball world, and demand similar experiences. Moreover, BAM’s content delivery and quality are well-respected even with those companies not in the sports arena. Companies can model their online and mobile presences after BAM, or can even bring in people for temporary projects to ensure efficiency (like Apple did). 4. BAM’s paid-content model was initially met with a heavy amount of resistance, both internally and externally. With so much information available all over the web and TV, a lot of people questioned whether people having to pay for information and access would be something that would catch on and hold. It has now taken off, mainly because of the passionate and active fan base. Due to the fact that there are SO many games throughout the regular season, and that each team typically has a strong following, Baseball Advanced Media can afford to up-charge for their information and content. As more and more sources become available, and â€Å"generic† prescriptions for these athletic media sources permeate the scene, the paid-content model will come into question. As long as BAM, and all of their products, are constantly pursuing ground-breaking and innovative initiatives, the paid-content model can be sustainable. But, to that end, this means that their entrepreneurial push needs to be effective and tactical. They cannot afford to be first movers on products, and then have these products fall flat and keel over. As they continue onward down the media content path, they must continually offer more interactive and unique experiences that do not eat into each other’s markets and profits. 5. Bowman and the BAM staff must be very careful in approaching this iPad application. Although the app will serve a similar audience, BAM should be cognizant of the different â€Å"brand images† each of their offerings in their product portfolio. For example, At Bat allows fans to listen live (audio, even though there are 2 free games per day) to every game, get up-to-the-minute stats, receive push notifications, etc. So, it is safe to assume that the At Bat user is looking for convenience and quick analysis of what is important to them. MLB. TV encounters a similar situation, in that it is primarily utilized for streaming and HD-quality video of all out-of-market games, and that users can view multiple games at once. BAM’s In-Market Streaming brings with it some great opportunities, but can also severely cannibalize existing ticket sales if not monitored and controlled properly. MLB. com also served as a hub for fans that want to get in-depth information, but aren’t willing to sit through an entire game or TV show. Overall, BAM has an extensive portfolio that has brought them significant revenues and accolades over the past few years. Based on the explosive success of their previous relationships and dealings with Apple, on top of the achievements their At Bat app has had in the iTunes store, there is a lot of room for expansion with the iPad launch. BAM must consider the exact same issues that Apple is currently facing with its new launch: are they truly reaching a â€Å"new audience† or are they just cannibalizing the revenues of existing products. For example, will Apple lose money on their big money maker, the iPhone, as a result of this new product? BAM faces a similar scenario. There is a tremendous opportunity to be a first-mover on what could be a ground-breaking product. Because of their previous relationship and prior commitment to an application launch, BAM would be wise to invest resources into this new product, even if the iPad is receiving less-than-stellar reviews. . The new iPad app must be easily differentiated from the existing products, and also come with different features as well. Just as there other products seek to do, this app must serve a specific function for its customer. The new iPad app should seek to capitalize on the screen size and capability of the iPad, and truly be INTERACTIVE for the use r. This new brand will be a hub for those who want to not only watch and follow their teams and players, but also participate in the journey. To do this, first and foremost, the new app must be given a new name. Although BAM could stand to leverage the already-popular brand for the purpose of the new launch, there are a few reasons why they should go with a different brand name. Customers will automatically assume that the products are the same (both specifically made for Apple products, therefore assuming the features and specs are identical). Therefore, BAM should go with a name that vividly describes the interactive user experience, such as MLB Experience or Home Field Advantage. Setting the stage early in terms of its name will truly help to set this product apart from the rest. With that, there should be a different price charged for this new iPad application. For the same reason that a similar name would confuse users, the new product should be a tad bit pricier (not terribly higher than the iPhone application, but enough to demonstrate the full value of its features). Since the price of this application would be directly compared to At Bat, I would suggest putting the price in the $20-$25 range for the length of the season. Finally, the features need to encompass some of what At Bat does, but then bring the user experience to an entirely new level. Users will be exposed to live video with superimposed stats, live fantasy updates right on the screen, unique statistics (for instance, how well does this hitter do with two outs and runners in scoring position), and other pre-game and post-game interviews, To further differentiate between the existing products, the iPad application should not just offer two free games per day. Instead, they should have an â€Å"introductory demo package† that will give users 1 month of free usage, which is a one-time offer. This will allow MLB fans to see all the perks associated with the app, and essentially become hooked with 100 games left to go in the regular season. Following the initial trial package, they can allow for one or two free games per week, to allow those who haven’t experienced the app. This will avoid the criticism and the dilemma that the At Bat is facing by trying to reduce the amount of free games offered. Furthermore, the iPad application can sell individual games in an a-la-carte type of menu, but only if those games are at a higher price than At Bat. Since fans will be receiving a higher-quality experience with more features, the price per game should be $1. 49, and fans will be able to access this individual game at any time. By maintaining a separate brand for the iPad app, the company can encourage users and fans to purchase multiple products, which will ultimately prevent cannibalization of revenues. It will require more of a marketing push, but BAM can leverage other sources to aid in this effort. How to cite Mlb Advanced Media Case Summar, Papers

Business Communication for Sustainability- MyAssignmenthelp.com

Question: Discuss about theBusiness Communicationfor Sustainability. Answer: Sustainability: The term sustainability can be defined as the study of the functions of the natural systems, remaining assorted and generating everything it requires for the ecology to stay in balance. It also concedes the fact that human civilization takes wherewithal of the contemporary way of life. Examples are many in the human history where civilizations have smashed their own environment that has in turn affected their chances of survival. Sustainability takes into consideration the ways people would live in accord surrounded by the natural world and sheltering it from any sort of destruction and damage. According to Pugh (2014), human beings are living in a world that is consumerist in nature along with being modern and largely urban existence, consuming resources in bigger amount every single day. People living in the urban region consume more power than those that are living in the rural areas. Sustainable living takes into account people who have been living in the urban regions, though there is requirement of improvement at every place. It has been anticipated that humans use around 40 per cent of the more resources every single year than they put back and that desires to modify. Sustainability and the sustainable expansion directs its focus on balancing the fine line between the needs that are competing in nature; the need for humans in moving forward economically and technologically. There is requirement of protection to the environments in which all the people live. As per Noorman and Uiterkamp (2014), sustainability has never been only about the environment, it also takes in the health factor within a society in ensuring that no life endures as a consequence of legislation of the environment, monitoring the effects of long-term actions on the humanity factor, inquiring questions on the ways it would be enhanced. Three Pillars of Sustainability: In the year 2005, the World Summit on the Social Enlargement recognized three of the main areas that throw in the important areas contributing to the philosophy and the social science of the development of sustainability. These pillars have been forming as the backbone of dealing with the significant areas that the world has been encountering. Economic Development: This is the problem proving that people diverge on the political ideologies on what are the things that are sound and what are not, affecting business, and jobs along with employability. It is mostly about the offering of incentives for the business and other organizations in adhering to the sustainability strategy beyond the regular legislative requisite. The market of demand and supply is commercial in nature with the contemporary life requiring resources every single day. However, as per Reisch et al., (2013), for the environments sake, it is required to keep things under control which sometimes become a paramount issue. Social Development: Awareness related to the health of people along with the protection of the legislation from the factors like pollution and other such detrimental business activities. In places like Europe, North America, and other developed areas, there have been strong checks and legislation programs positioned in ensuring the health and well-being is being sturdily secluded (Gray, Adams and Owen 2014). However, the current hot topic for many people at this very moment is the sustainable housing and the ways they can build the homes they live, built from the sustainable material. Lastly, the final elements the education factor, motivating people to take an active part in the sustainability of the environment, educating them about the effects of protection of the environment. Environmental Protection: Humans know the things they need in protecting their environment, whether by recycling, dropping on the power utilization by switching off the electronic diplomacy rather than making use of the standby, walking on short distances instead of using any means of transportation. Environmental protection is the last or the third pillar of the sustainability factor and the main concern for the humanitys future. It takes into account the ways technology strives in making the future greener. Sustainable Construction: Sustainability is the term that is being mostly talked about but is generally least understood. In the construction world, building has the ability in making key contributions to a future that is more sustainable for the planet (Garnett 2014). For instance, the OECD guesstimates that in developed countries buildings account for around forty per cent of the consumption of energy over their period of lifetime. The sustainable buildings are a major part in securing the viability related to social, economic and environmental factors. However, the urban population is being increasing at a greater rate, so there lies enough urgency in coming up with intelligent ideas optimizing the sustainable feat of the buildings people live and work in (Brandt et al., 2013). Building a Sustainable Future: Sustainable construction directs its aims towards meeting the regular needs for the working environment, housing and compromising on the capability of upcoming generations in meeting their own needs in the times to come. It integrates the components of efficiency in economy, environmental concert and social responsibility. Sustainable construction takes in issues like the buildings design and management, performance of the materials, processes and construction technology, long-term monitoring and efficiency of resource in buildings (Campbell-Arvai, Arvai and Kalof 2014). Target Issues for Sustainable Construction: To make the sustainable construction an easy affair, construction is easy to understand. Innovation and Transferability: Progress Projects must be demonstrating innovative method in sustainable expansion, pushing the practice cloak and investigating the corrective frontiers. Penetrating and discovering in trend-setting should be transportable to certain other range of applications. -Innovative concepts related to blueprint, material incorporation, and structure and system mechanism. -Development in the architecture discipline, design in landscape and environmental engineering along with civil. Ethical Standards and Social Inclusion: People Projects must align with the biggest ethical standards, endorsing during all the construction stages social inclusion and ensuring a positive influence on the community. -Observance to the ethical standards in all the project phases -Stakeholder participation taking in the users, neighborhood and the organizations that are non-governmental. Resource environmental Performance: Planet Projects must depict a rational use of the natural resources across the entire life cycle. Environmental concerns that are long term, pertaining to energy and material stock should be an incorporated part of the design. -Diminishing the ecological footprint and exploit the affirmative impact on the environment, declining of impairment and increasing the benefit effects. -Products that is resilient in nature, details of vigorous construction, smart interface of the building systems and the sound technology. Contextual and Aesthetic Impact: Place Projects must be conveying a highest standard of quality in architecture as a rampant form in the cultural appearance. With availability of space, form and artistic brunt of extreme importance, the expression of material of the design makes a positive and permanent involvement to human and cultural environment. Sustainable Food: Food has always been considered as an essential feature of life. Food have always formed the significant part in the identity of culture and playing a major part in the economy. Thereby, people have always been aware that the food they intake is a significant factor influencing their health, but the less well known fact is the impact fabricating and consuming food on the resources of the world. Nonetheless, the food that is being produced and consumed have important influence on the environment, for instance the greenhouse gas emissions, using land and the resources of water, pollution and the impact of the chemical products (Kibert 2016). There is existence of diverse views as to the things that compose the food system that is sustainable in nature. Sustainability entails the resource use at certain rates that do not surpass the Earths capacity to alter them. For food, the sustainable part might be witnessed as encircling the variety of issues like food supply security, safety, health and quality along with the sustainability factor of the environment with issues like change in the climate, quality related to water and soil. However, in the recent times, the system of food production compromises the Earths aptitude to manufacture food in the near future (Zhang et al,. 2014). In many parts of the world, production of food is exceeding the limits of the environment or is nearly there in doing the same. Change in the use of land and degradation of the same along with reliance on the energy of fossil takes in about one-fourth of the Greenhouse Gas emissions. Agriculture along with fisheries is the biggest driver in the loss of biodiversity, extraction of water through the irrigation exceeding the resource replacement. The food system is highly intricate and is generally being driven by the cultural and economical factors. Better indulgent of these factors and the ways they interrelate could assist in improving of the public policies. In recent times, there has been enormous rise in the prices of the food. FAO have categorized the current time as the new period witnessing rise in food prices along with expansion of hunger. Supplies of food are in tightening situation with lands becoming the most sought-after commodity where the world is making a shift from the age of abundance in food to the one that of insufficiency. Reference: Bansal, P. and Song, H.C., 2016, January. One but Not the Same: The Distinctiveness of Corporate Responsibility and Sustainability. InAcademy of Management Proceedings(Vol. 2016, No. 1, p. 15022). Academy of Management. Brandt, P., Ernst, A., Gralla, F., Luederitz, C., Lang, D.J., Newig, J., Reinert, F., Abson, D.J. and von Wehrden, H., 2013. A review of transdisciplinary research in sustainability science.Ecological Economics,92, pp.1-15. Campbell-Arvai, V., Arvai, J. and Kalof, L., 2014. Motivating sustainable food choices: The role of nudges, value orientation, and information provision.Environment and Behavior,46(4), pp.453-475. Garnett, T., 2014. Three perspectives on sustainable food security: efficiency, demand restraint, food system transformation. What role for life cycle assessment?.Journal of Cleaner Production,73, pp.10-18. Gray, R., Adams, C. and Owen, D., 2014.Accountability, social responsibility and sustainability: Accounting for society and the environment. Pearson Higher Ed. Kibert, C.J., 2016.Sustainable construction: green building design and delivery. John Wiley Sons. Noorman, K.J. and Uiterkamp, T.S., 2014.Green households: domestic consumers, the environment and sustainability. Routledge. Pugh, C., 2014.Sustainability the Environment and Urbanisation. Routledge. Reisch, L., Eberle, U. and Lorek, S., 2013. Sustainable food consumption: an overview of contemporary issues and policies.Sustainability: Science, Practice, Policy,9(2). Zhang, Z., Provis, J.L., Reid, A. and Wang, H., 2014. Geopolymer foam concrete: an emerging material for sustainable construction.Construction and Building Materials,56, pp.113-127.